On 25 May 2018, the most significant piece of European data protection legislation to be introduced in 20 years will come into force.

The EU General Data Protection Regulation (GDPR) replaces the 1995 EU Data Protection Directive. The GDPR strengthens the rights that individuals have regarding personal data relating to them and seeks to unify data protection laws across Europe, regardless of where that data is processed.

What is GDPR?

GDPR stands for General Data Protection Regulation, read more about it on the official site. In short with GDPR compliance a user should be asked for consent before taking his or her personal data, view / edit his submitted data and on part of the site owner (controller/processor) need to make sure they protect the user data and if breached inform the affected users timely as well as concerned authorities. That's the gist of it. If you handle EU customers even if your business is not based in EU, this directive applies to you too.

In this article, I will show you how Online Reputation Management and Voice Search Optimization will help you climb the ladder of the Google local 3-pack, improve your local business search ranking and dominate Voice Search's Zero Position.

Google changes the way we search and see the Internet and as a result, Search Engine Optimization (SEO) is reinvented constantly. Services like Online Reputation Management (ORM) and Voice Search Optimization (VSO) are necessary these days since, for most businesses, SEO by itself is not enough any more. For those who have not noticed, Google search ranking logic has changed yet again. Content is still most important, however now, User Generated Content (UGC) like the online reviews, and content structure like Structured Data and Microformats (Rich Snippets), have a significant effect on search ranking and relevance.

This article contains everything you need to know in order to adapt your website to the new Google PageSpeed Insights (PSI) tool image compression guidelines and get a good performance score.

Note: For those who don't know what Google PageSpeed Insights tool is, I would say in a few words, that it is a tool that measures the performance of a web page and the score that it gives at the end, is an important factor in Google's Search Engine Ranking algorithm. In other words, this tool helps you determine any optimizations you need to do in order for your web page to score a higher number. The faster and best optimized a web page is, the higher the score and the higher the score, the higher the Search Engine Ranking.

March 29th, 2017. Google updates the documentation of PageSpeed Insights also known as PSI tool. For the first time ever, they recommend lossy image compression. In their own words they state:

Experiment with optimal quality settings for raster formats: don't be afraid to dial down the 'quality' settings, the results are often very good and byte savings are significant.

Have you have seen what happens when you Google one of those large companies like Apple? If you actually search for this specific keyword in Google, you will get a lot of interesting structured information about the company and brand like, logo, stock price, date and place founded, head quarters, founders, products, Wikipedia facts, social profiles, executives' profiles, search within its website, places in Google Maps and many - many other goodies, that improve user experience promote action points and improve the Search Engine ranking. Check the following picture and you will see what I mean. Keep reading if you want to know how easy it is to do this for your own website.

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