Is web design really important to website success?
The truth is that it is very important. In order to understand how important it is, ask yourself the following question: Would you eat at a restaurant that is not clean, its menus are disorganized and confusing, the stuff is rude and the service is slow? And if you ate there once, would you ever go back?
Having an attractive website that is well structured, welcoming, and informative creates a first impression that will make your visitor want to stay and get interested in your business. It is your pick up line that will allow you more time to explain what you can do for the potential customer and to distinguish your website from all others. Nowadays, the Internet is so vast and the competition so enormous, that the most important thing is to keep your visitors from clicking the back button on the browser.
12 important principles of effective web design.
Purpose and aim.Your website has to be tailored to your visitors’ needs. In general, people searching the web are looking for information, a specific product or service, entertainment, or social interaction. Each page of your website should be tailored to the needs of your customers to make it easier for them to find what they want. For example, if you are selling products, the best way to welcome your visitor is to show them the best sellers, and so your website would be product-oriented.
Fresh and modern look.A fresh and modern look will attract more visitors and help you convert them into customers. People are tired of looking at the same designs. They will enjoy fresh designs that make use of the latest technologies and the services today’s web has to offer, such as Social Networks, Structured Data, etc.
Well-structured and organized navigation.The menus should be grouped and categorized and the navigation should be simple. Links like Contact, Help, Connect, Login, etc., should be easy to find and access.
Performance. Loading time is of high importance.A website that takes too long to load is very unappealing and is one of the top reasons visitors press the web browser’s back button and increase the website’s bounce rate. That is why one of our main objectives is excellent website performance optimization. We always super tune all our websites for maximum efficiency and because we use our own hosting dedicated servers, we are in better control of that process. Most of the websites we build take only a few seconds to load, which is one of the reasons they get high scores in Google’s PageSpeed and Yahoo’s YSlow.
Working on all Devices.The internet is not what it used to be a few years ago. Today's visitors use a number of different devices to browse websites, such as tablets, smartphones, smart TVs, game consoles, etc. We work hard and make it a priority for all of our services to work well on all of the devices, so your visitors can always enjoy the maximum experience. For that reason, we only use responsive designs that work well with all the devices and we make use and support Google’s latest contribution to faster mobile internet, Accelerated Mobile Pages (Google AMP).
Informative and useful content.At the end of the day, your website is all about content. It is the reason people visit it in the first place. Copying and modifying content does not help your business nor does it help your visitors and customers. We strive to post original and informative content, that contributes to the web, and, at the same time, we structure it in a way that is useful for both human readers and search engines. After all, the most important thing, after quality content, is its structure. It must be presented in a way that is appealing and easy to read and share.
Excellent communication.Most people nowadays don’t have a lot of time and need to find what they want quickly, therefore it is crucial for the information you are conveying through your web pages to be clear, easy to both read and understand. Your sentences should be short and to the point. You should make use of headlines, bullet points, blockquotes, etc. Instead of having large and dysfunctional sentences, you should categorize and group the information.
Sharing is caring.The times when content was confined only to the eyes of the reader are gone. It is important for the website's content to be easily sharable. It’s one of the best ways to promote it, anyway. We make sure to make your content easy for your visitors to share, which helps building useful traffic for your website.
Pictures and videos.A picture is worth a thousand words and a video is worth a thousand pictures. Selecting the right and professional looking pictures will help your business connect to the right audience and your brand build and evolve into a respectful, serious and professional entity in a highly competitive market. It is one of the most important investments in web design. You need original pictures and/or videos, that you have either taken or bought and have the license to use on your website. By embedding professional, informative videos about your products or services into your web pages, you will attract more traffic and increase your conversion rate.
Security.Having a website that uses SSL certification and is being tested by security authorities, i.e. Symantec, will inspire confidence in your visitors, increasing your websites conversion and sales. Also offering purchase protection i.e. Google purchase protection, will help increase your customers’ confidence, thus increasing your sales conversion.
Testimonials, rates and reviews.Your customers are your best advertisement. Implementing a testimonial, rating and reviewing system and giving your customers the ability to share their experience with your business, will help more people to trust you and, subsequently, increase your sales conversion.
Functionality.At the end, it all comes down to functionality. Your website should offer the visitor useful functionality to perform necessary tasks easily and securely.
Design is not just what it looks like and feels like. Design is how it works.Steve Jobs
US computer engineer & industrialist, co-founder of Apple (1955 - 2011)
For all of the above reasons, and for many more, a good web design is necessary for a website to become successful. Is your website up-to-date with the always-evolving technology? Contact us now for a free consultation and analysis of your website.