Tools, frameworks and APIs

Information Technology and the Internet are always in motion. As IT professionals, our technical knowledge and experience supersedes the following set of tools, frameworks and APIs. However these core tools are the ones we mainly use for today's online marketing and search engine optimization.

We use extensively Google Webmaster Tools, or as they are used to be called now, Google Search Console for all the projects we have worked on. We believe it is one of the most efficient way to monitor the health of a website and resolve any problems that arise, quickly and painless.

Worked extensively with Google Analytics for many years and with the combined usage of the rest of Google Tools and other analytics tools like Clicky, Quantcast and Compete and in some projects combining with website build in analytics systems, produced useful information that helped in minimizing the bounce rate, increase the conversion rate and improve the website's position in Google's search results.